SAMPLES  - of Published Press Releases - that I have written
China Bluetooth Provider Takes on the Giants
With its New Hands Free (Name omitted)
The company released details of its new (Name omitted), today, saying it also challenges
the best..Read more>>>

Panacea Weddings & Events Helps Small
Businesses To Supply Unique Wedding  Add-ons
Panacea Weddings and Events has formed a loose partnership with small businesses that
enables it to contribute to their growth while adding distinctive touches to weddings and
social events. More>>>

New Search Engine-Analysis Optimizer Boosts
Top Ranking Chances
Search Engine-Analysis launches a search engine position analyzing tool, capable of
routinely completing an analysis of the 50 more important elements that determine search
engine positions. It also thoroughly tracks search engine results and instead of the generic
it highlights  the more  relevant keywords. MORE>>>
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BookYourBasket.com Slashes Time Spent on Selecting
Corporate Gift Baskets
BookYourBasket.com has announced that it has created a system that simplifies and
speeds up the corporate gift basket selection process. The site also features dozens of
independent reviews of  many good corporate gift basket companies and their products.
MORE>>>
_______________________________________________________________________

Here At Last! Real Time Business Dashboard For
Small - Mid-size Companies
: Business Gauges launches an advanced executive dashboard solution that uses centrally
managed programmable sensors to gather business metrics. . MORE>>>
______________________________________________________________________

ARE INSURERS PUSHING CLIENTS TO
BE UNFAITHFUL TO THEIR PROVIDERS?
New Research Reveals a Growing Trend
A New survey warns that unless insurers alter the way they attract new clients, they risk
creating a generation of disloyal customers. Results of the study by Consumer Intelligence
will be published at a conference of Insurance companies in London in November.
MORE>>>
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Copyright © 2008 WRK White  All rights reserved
       Write  Press Releases That Make It Into The News  
So what gets a press release into the news? 1. It is NEWSY and has a strong
catchy headline that sums up the story in not more than three lines. 2. It is High
in local interest for the target audience and the target media; 3. It includes
accurate data, solid information and answers the five 'W's and 'How'. 4. It is
simple and looks, reads and sounds like news.

Now consider why your press release may never make news: 1. . A weak
opening and MAYBE A WEAK HEADLINE! 2. By choice or chance it might
have been sent to the wrong media; 3. As written, it might be more of an
advertisement (a kind of self promotion) than news; 4. The timing was wrong
and it might also have been too long. (Most stories can be told in a page.)

If you have something interesting to say about a product or service, but don't
have the time or are unsure how to write a PR; Please click here to contact m
How to Write A Press Release - A Basic  Format

1 Your name, company name, address, Telephone and contact details.
2 Release Date For Immediate Release  or Embargoed: for release - time and date...
3 The headline
4 Dateline (city, town of origin)
5 The body of the press release

The Headline: Must attract attention -
Pretend you are the editor and write the shortest possible answer to the most
important thing you have to say. This may take a little time.  Look beyond the issue or event
and remember the headline should summarize your story in one or up to three lines.

The Body:
Arrange the information you want to include in order of importance.
Your first paragraph will stress the most important piece of information on your list. Try to
include the 'who, what, where, when, why and how.' Then, work your way down to the least
important. As you write, always check whether the information you are about include in terms
of importance could have come earlier or should be lower down the order. Beware of
superlatives and complementary adjectives.

Finally:
Allow margins wide enough for editing. Space or indent paragraphs.  Since a release is not a
sales letter, if you run over a page try to end the first page with a completed paragraph. Be
sure to add 'more' at the foot.

If you have something interesting to say about a product or service, but don't
have the time or are unsure how to write it; Please click here to contact me                  
Click here to see what customers say           
Public Relations by WR White: Press Releases
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PRESS RELEASE TOPICS
    Any Special Event
    Special Announcement
    New Product
    New Club Project
    Staff Achievement
    Staff Award
    New Store
    New Website
    New Service
    New Product
    Anniversary
    Special Fund Raiser
    New Agency
    Social Function.....More...
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